Some photography projects just feel extra special—and this one, with bespoke lighting brand Home of Sibling, was one of those creative collaborations where everything clicked into place.
Founded by Jasmin Robertson, Home of Sibling creates bespoke, handcrafted lighting made here in the UK. The brand is dedicated to timeless design, quality craftsmanship and sustainable practices. The quality speaks for itself. When Jasmin got in touch with me about creating a new set of imagery to capture her latest lighting collections, I knew this would be a dream project to work on.
I’ve included behind the scenes shots so you can see the project unfold.
Choosing a stylist for Home Of Sibling
Jasmin has been a keen follower of my styling work for some time, and she contacted me when she was ready to take the brand’s visuals to the next level. She invited me to shape the creative direction of the shoot completely from scratch—trusting me to interpret the brand’s values and design a concept that felt fresh, stylish and authentic.
We began with mood boards, where I explored themes of natural beauty, tactile finishes and slow, sustainable living. I wanted to create images that would reflect the ethos of Home of Sibling: modern yet timeless, beautifully made, and quietly confident. Jasmin and I had regular calls to align on colour palettes, styling references and the feeling we wanted the imagery to evoke. It was collaborative from the get-go—which always leads to the strongest results.
With the concept in place, I pulled together an all-female team to bring the vision to life. It was important to both Jasmin and me that the shoot had a supportive, collaborative energy on set. We worked with the brilliant photographer Bee Homles.
The Creative Direction behind the photography
As well as the creative direction and shoot production, I sourced wildflowers and seasonal foliage to add a natural, organic touch to the styling. These elements helped soften the sets and added beautiful movement and texture to the shots.
I wanted my styling for this shoot to create a lived-in, editorial feel. We wanted the lighting to shine while sitting comfortably within stylish, relatable spaces. I made sure that nothing was overdone, as this was about a curated simplicity, with layered materials, natural tones, and small details that made the spaces feel real.
We styled across several different locations, showing how Home of Sibling lights can work in modern apartments, heritage homes and everything in between. Within the 12 set-up, we made sure each had it’s own identity, but they were all tied together by a warm, tactile feel. My favourite was a calm, Scandinavian-inspired corner with a handblown glass pendant, dried florals and soft linen textures. It perfectly captured that “quiet luxury” vibe.
Final Images from Home of Sibling Photo shoot
As a stylist, there’s nothing better than helping a brand tell its story visually. This shoot combined everything I love—creative freedom, a collaborative client, a brilliant team, and products that are beautifully made with purpose.
‘Maxine has such a brilliant eye and understood exactly what I wanted for my brand. Her styling brought our lights to life in the most beautiful, natural way. The whole day was joyful and collaborative. It felt like working with old friends. And I couldn’t be happier with the images.’ – Jasmin Robertson
If you’re a small business looking to elevate your imagery, I’d love to hear from you. I bring two decades of styling experience across editorial, advertising, and interiors. Whether you’re launching a new collection, building a brand, or just need fresh content—I can help shape the concept, assemble a creative team, and produce imagery that captures your story.
→ Get in touch here
→ See the final images from the Home of Sibling shoot in my portfolio
Let’s create something beautiful together.