Planning a Brand Campaign? You Need To Hire An Interior Stylist Immediately

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by Maxine Brady

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

All the images in this post are from my recent styling work with brands across the UK & Internationally.

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

LIFESTYLE FLOORS / LONDON INTERIOR STYLING & SHOOT PRODUCTION

ABOUT INTERIOR STYLIST MAXINE

Maxine is an award-winning stylist and creative director working in London & Brighton. Follow on Instagram 53K and Tik Tok for more interior tips.

Contact her here for your next interior design or styling project.All the images in this post are from my recent styling work with brands across the UK.

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

HOUSE BEAUTIFUL MAGAZINE / INTERIOR STYLING

WHy it’s important more than ever to work with an interior stylist on shoots

Are you a PR, marketing manager or a photographer who is planning a campaign for a brand or business? Then stop! Before you do anything, you need to hire an interior stylist. Why? Well you need a pro on your team who will make sure your visuals stand out from the crowd AND bring you a surge of new clients.

As a PR or brand manager, you’ll know how many moving parts there are to juggle when planning a new marketing campaign. From managing client expectations to producing images that work across editorial, digital, and social channels, it can feel overwhelming to say the least. That’s where an interior stylist can help you.

In a UK retail market very competitive and incredible challenging for brands to stand out. And with so many platforms demanding the attention of brands, (yet marketing budgets are not getting bigger) it’s so important to hire someone who understands all of this. From juggling costs, to making sure that the content has to appeal across all platforms everything has to really work hard these days to reach customers and make them connect with what you’re offering.

This is why it is so important to make sure you get an amazing team behind you, and that has to start with hiring an experienced and competent interior stylist & creative director.

Frequently Asked Questions

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

FLORAL STREET / SHOOT PRODUCTION & ART DIRECTION

LEARN MORE ABOUT VISUAL STORY TELLING FROM Interior Stylist Maxine Brady

Firstly, let me introduce myself. I’m Maxine Brady, an interior stylist, creative director and shoot producer with 25 years’ industry experience working closely with highs street brands, PR agencies and advertising agencies. My background is as an interiors editor and stylist heading up he desks of leading UK interior magazines, where for over 10 years I was running busy style desks planning lifestyle and interior shoots across the world. I headed up the Style desk at House Beautiful for five years.

There is literally nothing I don’t know about planning a shoot – as I have worked on everything from TV ads to photo shoots, to social media creation to live stream events, to in store stands. I’ve done it all 100s of times.

Since going freelance, I’ve branched out to work with TV production companies as an art director. I’ve also worked closely with ad agencies heading up marketing big name campaigns. As well as styling one-off events in store. It’s been a wild ride!

So safe to say, if you’re currently planning a marketing campaign, and are feeling overwhelmed, or want to hand over a bulk of the responsibilities over, then let’s chat about how I can make it stress-free and visually powerful.

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

KAMA BEAUTY / EVENT STYLING

why interior styling matters FOR BRANDS

A simple product photo will not sell you product, especially when done poorly. An experienced stylist will be able to show a customer through visual stories how a sofa feels in a real home, or how a floor makes a room come alive, or how lighting can set the perfect mood.

Styling is what transforms images from functional into aspirational. As one of my lovely client put it so clearly: “Maxine brought our products to life in a way that went beyond our expectations. The finished images were picked up immediately by the press.” That’s the power of styling done well because it makes your campaign assets work harder, and smarter. Getting your FREE pr and features in national press.

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

CREATIVE DIRECTION & BRAND STYLING / BRITA FOR IRIS WORLDWIDE

STEP-BY-STEP SHOOT PRODUCTION

I’m not just an interior stylist though, I’m your partner in crime through out the whole creative process.

Here’s what that looks like: I start by developing strong concepts and mood boards that align with your brand values and campaign goals, this alone saves PRs and brand managers huge amounts of time.

Then I source beautiful props and find one-off locations. I pull together suppliers, and manage set builds so your shoot runs smoothly. On set, I direct and style to make sure every shot hits the brief and feels editorial-ready. I also know when to strip things back, when to layer details in, and how to create images that shine across print, digital and social. I’ve got a iphone packed with photographer, set builder and location agency contacts which is worth more than pure gold!

In short: I bring the creative flair and the organisational skills to keep your campaign on track. And create images that your client is going to love. And the end results speak for themselves.

An interior stylist will team will make sure your visuals stand out from the crowd and bring you a surge of new clients says creative director Maxine Brady

CAse Studies: Recent Styling Projects & Cleint Work

Over the years, I’ve worked with household names and small independent brands alike, including IKEA, Disney, Sweetpea & Willow, Next, Furniture Village, Matalan, Lifestyle Floors, DFS, Floral Street, Tesco, Debenhams, American Express, Samsung, House of Fraser, Dunelm, Snug Sofa, Debenhams, Hillarys, and The White Company…to name just a few

I’ve been lead art director for TV shows like This Morning, Grand Designs, Good Morning Britain, produced large-scale event styling such as the Grand Designs ‘Inspirational Home’ stand and Ideal Home Show ‘Dream Home’, and styled cover shoots for House Beautiful, The English Home. Country Homes & Interiors, Real Homes, Ideal Home… and my advertorials have appeared in The Sunday Times & Guardian.

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

As you can image, this breadth of experience means I understand the demands of PR, marketing, editorial, and social media campaigns and how to create assets that cross over all of them seamlessly.

I’ve also amassed a large following on instagram over of 56K followers, and I have helped other brands grow their following, increase their reach and create engaging content. I can offer the full package. Oh, and my home has appeared in seven interior titles and US websites like Emily Henderson & ApartmentTherapy.

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

SO YOU’RE READY TO HIRE AN interior stylist! WHAT NEXT?

PR agencies and marketing directors love that after a long day shooting, we will have a heap of press-ready images and video content that is going to impress their clients. And thanks to my wealth of magazine experience, I know exactly what images homes editors are looking for features (it does help that most of the editors are my friends!).

If you want social content that converts into sales, then you need to hire a stylist like me who GETS social media. Because with over 56+ followers of my own I know what works online.

For time-saving, as I take the stress of planning, propping, and set styling off your plate.

And for creative storytelling, turning products into lifestyle moments that customers connect with. One brand told me: “Working with Maxine felt like adding an extra arm to our PR team. She anticipated everything we needed before we even asked.” – How lovely is that?

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

Recent campaigns include Lifestyle Floors, where I styled a series of aspirational room sets to showcase new ranges with imagery used across advertising and PR; Woodworks Brighton, where I created a homely, lived-in feel for a kitchen shoot that was widely picked up in the press; and luxury lighting brand Home of Sibling, where I collaborated with the founder to art direct and style campaign imagery for their bold lighting designs. Oh – and the press breakfast I styled for Kama beauty which the client loved so much, she took most of my floral display back home with her on the Eurostar! See more of my work here → PORFOLIO.

At the end of the day, every campaign comes down to the strength of the visuals. An interior stylist doesn’t just make a room look pretty — we make your brand stand out, save you time, and deliver imagery that sells.

Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.
Planning a brand campaign and wondering if you should hire an interior stylist? The answer is yes—right now. From mood boards and props to on-set direction, an interior stylist ensures your campaign hits the mark. As a London-based stylist with decades of commercial experience, Maxine Brady shares her insight into why bringing in professional will upscale your brand and increase sales through visual storytelling.

FREDA HOME / SHOOT PRODUCTION & SET STYLING

GET IN TOUCH AND LET’S CHAT

If you’re a PR, photographer, or brand planning your next shoot, let’s talk about how I can help elevate your campaign. Drop me an email here. I want to make this the best year yet for your brand.

FAQ: How To Hire An Interior stylist

Q: What does a brand campaign interior stylist do?
I develop visual concepts, source and style props, direct shoots, and bring cohesion to your campaign’s look. Check out my FAQs about working with a stylist.

Q: How does working with a stylist improve your campaign visuals?
Stylists know how to stage sets that photograph beautifully and communicate brand story dynamics, increasing engagement and sales.

Q: Can you style my brand campaign outside of Brighton?
Yes! I’m based in Brighton and work across London, Sussex, and nationwide, and internationally. I’ve lots of experience on both TV studios, location shoots or on location. You can also discover more about my work here: WORK WITH ME AS AN INTERIOR STYLIST & CREATIVE DIRECTOR

Q: How do I book you as a stylist for our campaign?
Email or message me via my CONTACT page and I’ll walk you through the process and quote based on your brief.