My blog started out as a hobby but after three years it has now become a part of my career and income. If you are looking to start an interiors or lifestyle blog, or if you are a looking to improve your current blog, then this is the post for you!
At first my blog was my private project and I worked on it evenings and weekends. Now, it has taken off (winning numerous awards and is ranked as in the UK Top 50 Trending Blogs). Blogging has now become part of my life. I’m become as well known for my interiors blog, as much as for my professional interior styling.
My blog has grown from strength-to-strength in the past three years. I never dreamed of the opportunities that have come my way. I have collaborated with Laura Ashley, Amara, Olif, Cult Furniture, British Gas and Blog Authentic to name just a few. These brand wanted to work with me because I have worked hard to make my blog stand out from the crowd.
There are a lot of homestyle blogs but we are all very different. We Love Home is very unique to me. I’Il explain how to make your blog different from others out there. And share my insight to help your blog grow just like mine.
Here’s my 5 ways to make your blog stand out
1. Talk about your USP
When you start a blog, you really want to find your niche. That can be your love of pink, your passion for vintage furniture or if you are a DIY fanatic. This is called your USP – Unique Selling Point – which will make your readers (and brands) excited see what you are blogging about.
In my own case my USP is that I’m a professional Interior Stylist working for magazines, TV shows and private clients. My readers want to know about my career and what I get up to on my day job.
My blog is the perfect showcases my styling, as well as my own home and aspects of my personal life (like my doggy Teddy).
Have a think about what makes you different from everyone else and focus your blog around that. Don’t follow the crowd.
2. Use beautiful photos
I take huge pride in the photography I use on my blog. As a stylist so I knew the importance of using great photography from the start. I make anything featured on my blog is shot and styled to a high standard.
At first I used my Canon G12. Then last year, I was gifted an Olympus PEN and I bought a tripod. I studied how to use the camera to take the best shots of my home. They are by no means professional photos but they are the best that I can create and I’m very proud of them.
If you are choosing images for your blog – make sure you shot in natural daylight. You use the best camera you can afford (my iPhone 7 is amazing for snaps on the go).
Or if that feels overwhelming to start with or you are a little camera shy, then use images from press picture libraries like Press Loft or Homes 4 Media. All the image sin this post are from Sainsbury’s Home latest collection. They look and feel like my own style so my looks consistent.
Make sure you credit all the photos you use for copyright reasons. Avoid using images pulled from Pinterest – it’s a legal minefield when it comes to crediting and copyright.
3. Write great content that will engage and excite
Readers are coming to you because they want to hear your voice. Always write with feeling and meaning. Never copy a press release word-for-word. Always put your personal spin on topics – from interior trends to how-to guides – your voice is your USP (see point 1!)
Every post is written and edited by me, and I want my posts to have real value so lots of mine are tips and how-to posts sharing my stylist skills. My readers come to me directly to ask me for home decorating advice and I’m rated as an expert in my field. My writing here is very chatty, informal and friendly – just like me.
4. Build a dedicated social following
Spreading the word about your blog is very important. And social media is key to this. You need to start building up a following on Twitter, Facebook and Instagram by engaging with other users. It takes time, hard work and a lot of dedication. I spent about 2-3 hours a day on instagram alone.
This hard work as paid off and in the past three years, my social following has grown to 48K across all my platforms. Keep track of your following so you can show potential collaborators the growth rate of your blog.
That is a lot of sharing and chatting go on right there. And it’s growing all the time.
5. Become an award winner
Once your blog has become more established, you need to put yourself forward for industry awards. There are lots of awards that focus specifically with interiors blogs. In my first year, I was shortlisted for three ‘new faces of blogging awards’, the following year I was nominated for ‘Best Interior Design Blog’ at the Amaras’ and this year I have been shortlisted for two Best Of Pinterest Awards.
Just being nominated has really helped raise the profile of my blog.
HAve a search for relevant awards and enter yourself. Why not? Be warned asking you readers to votes for you week in week out can off your readers. So pick your awards carefully. But don’t be shy, put yourself forward and spread the word. If you a have followed step 1-4 in detail then you deserve an award or two 🙂
What do you think? Do you feel more confident to craft your blog so that it has more sparkle to it? I’d love to know your thoughts.
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20 thoughts on “How to make your lifestyle blog stand out”
I find that the best blogs are indeed those that started out as a hobby. As you choose something you are really passionate about instead of a niche in the hope to make money.
Such great tips and couldn’t agree more with all of them! You deserve all your success, you work bloody hard and have created a brilliant blog alongside a successful career as a stylist. Very inspiring 😉 xx
Thank you Kimberly
I’ve watched your blog grow Lovely, and you have a lot to be proud of. Some great tips here for newbies and lots of insight into your own life and career. Great post.
Thank you Carole for your kind words.
Lots of great advice. Congratulations on all your achievements Maxine x
Thanks Gerladine. One day I’ll be as big as you on insta!
Great points Maxine! I think you do have a really individual style (tha I love) and your photography is gorgeous! Well done on your sucess.
Thank you – photography is the one thing I have really worked at this past year – I feel it can only go onwards and upwards.
Your Photography is always stunning. Its one area I find really difficult as a mainly DIY blogger, posting the before shots is hard to make look good. Great tips. xx
Absolutely – the before shots are key but they are so ugly! It’s hard to blend them into a post to make them look good.
Fantastic tips, it’s not an easy task writing a blog and people don’t realise how much goes into it. I love that it use to be a hobby though!
You’re right – it has to be your passion otherwise why is it taking up your spare time?
Great post Maxine and I totally agree with all your points. Running a successful blog takes so much time and effort and there is so always so much to learn as the landscape is constantly changing.
I would also add that it is important to build a supportive network of other bloggers in your niche. You can help to lift each other up if you remember that blogging is not a competition!
Totally agree with you there. My blog has grown and grown since i have made blogging friends.
You’re so right. It’s so important to write about what you love and take your time to make your posts look great and read well. The social following I need to work on, though!!
That’s sadly the hardest part these days.
From now on I’ll be using these ideas for my blog posts. Hopefully I get the results I’m hoping for – keeping my fingers crossed just in case. Thanks for sharing this post! 🙂
Most impressive post! I have read so many blogs on interiors but this blog has it amazing content.